healing america's gut, one spoonful at a time.
sourmilk is a probiotic greek yogurt brand founded by elan halpern and kiki couchman. unlike traditional yogurts, sourmilk is formulated as a probiotic supplement in food form—using clinically-studied strains such as l. reuteri to deliver real gut health impact.
sourmilk builds in public, utilizing a customer-first approach to build brand loyalty before the product even hits grocery shelves. currently based in new york city, soon to expand across the country.
getting sourmilk found.
as an seo growth intern, i work with ahrefs and google search console to identify high-opportunity keywords across the yogurt and probiotic supplement space, then build keyword indexes, optimize website metadata, and create content designed to rank.
by conducting seo audits and targeted improvements across the site, i increased product and store list search visibility by 163%. i also built a keyword-driven content plan aimed at growing organic traffic, product discovery, and email signups with a particular focus on recipe-related content and backlink outreach as high-leverage opportunities.